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All Right Campaign starts next week

Thursday, February 21, 2013   Posted in: Healthy Christchurch Notices By: Administrator With tags: mental health, mental wellbeing, wellbeing, resilience

After much consultation, research, and creative debate, the All Right? campaign kicks off in under a week. We can't wait to share it with Canterbury!

On Sunday 24th February, posters will go up on bus shelters throughout Christchurch.  Over the next six weeks of phase 1 there will be Street Posters, adverts in The Press, The Christchurch Star, and community papers, a website, and even flags strategically placed throughout our region.

As you can imagine there's been a lot of work going on behind the scenes to get the campaign ready for launch. The support and encouragement we've received from organisations and community groups has greatly strengthened the campaign - we wouldn't be where we are without you!


Sue Turner, Healthy Christchurch manager

About the All Right? Campaign

All Right LogoAll Right is a social marketing campaign designed to help us think about our mental health and wellbeing. It's about helping people realise that they're not alone, encouraging them to connect with others, and supporting them to boost their wellbeing.

Ultimately, All Right? is about ensuring wellbeing is at the heart of our recovery.

All Right? is a Healthy Christchurch project that is being led by the Mental Health Foundation and the Canterbury District Health Board. We've had heaps of help along the way, including support from the Ministry of Health, the Ministry of Social Development and SKIP, and the Canterbury Earthquake Recovery Authority.

Get in touch and get involved

There are lots of opportunities for people in Canterbury to get involved in the All Right? campaign and make it their own. Please get in touch to talk about how All Right? could work for you.

Contact the All Right? Campaign Co-ordinator, Kim Chamberlain for more information (021 851 318 or kim.chamberlain[at]

The three initial phases of the campaignAll Right Phase 1 Example

Phase 1: Normalising experiences

This phase provides people with reassurance that how they're feeling is normal. This six week phase begins in late February 2013 and includes street posters, bus shelters and newspaper advertising.

The campaign will also pop up in some unexpected places!

All Right Phase 2 ExamplePhase 2: Checking in

Phase 2 encourages people to stop and consider their wellbeing and that of others, and to take small steps to address it. Illustrations are used to catch people's attention and convey key ideas in a light hearted way.

Phase 2 begins in late March and finishes in early May 2013.

Phase 3: Tool development

Phase 3 provides opportunities and resources to help people improve their wellbeing. The focus will be on supporting people in communities in Canterbury make the campaign their own.

This phase begins in May 2013.

All Right? is a campaign informed by research

As part of developing All Right? we've spoken to community leaders, undertaken focus groups, and carried out a phone survey of 800 people in Christchurch, Waimakariri and Selwyn.

Our research showed that there are large chunks of our population who are struggling and who would benefit from tools and support to improve their wellbeing.

Key qualitative findings

  • There's been a 'double blow'. The stress and anxiety caused by dealing with insurance, repairs, and the agencies involved in the recovery has resulted in a 'double blow' which for many has proved more debilitating than the earthquakes
  • The need for a more 'people-focused' recovery. There is a sense that people have been forgotten and that buildings are more important than people 
  • The most important supports for people are family and close friends, followed by the community

Key quantitative findings

  • 90% of respondents had made an insurance or EQC claim. By November 2012, 69% of these had not been settled.
  • 83% value other people more since before the earthquakes
  • 64% feel guilty that others have been much more affected by the earthquakes.
  • 64% do not believe that people outside Canterbury understand what Cantabrians are going through.

Overall the research paints a very complex picture of where people are with their wellbeing. On the one hand people are struggling with specifics - things like dealing with insurers and repairs. On the other there's a new found sense of hope and optimism for the future.