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New campaign to share vision of a country with less alcohol harm

Wednesday, October 21, 2020   Posted in: Signatory Notice Board By: Administrator With tags: harm, alcohol, campaign

Alcohol Healthwatch is very excited to announce the launch of their new digital campaign: Uncap Our Potential.

This campaign is underpinned by a values and strengths-based approach. Alcohol Healthwatch are asking New Zealanders to truly imagine the amazing potential we can reach and share, when our nation has less alcohol harm.

Everything we deeply care about will start to improve, especially for individuals and communities that suffer the most harm. Collectively, we can recognise the potential to be gained and work together towards creating a healthier, fairer society. We can identify evidence-based pathways to this vision, such as supporting effective alcohol pricing policies. Pro-equity policies must be prioritised to uphold our obligations to Te Tiriti o Waitangi, ending the longstanding inequities in alcohol-related harm between Māori and non-Māori.

The campaign kicked off in late September 2020 with two digital stories on social media, with New Zealanders working at the forefront of alcohol harm sharing their vision of a future with less harm. Both videos have Te Reo Māori and English subtitles.

Find out more about the Uncap Our Potential campaign from Alcohol Healthwatch.

Alcohol Healthwatch sincerely hope that you also share this vision. In the words of one New Zealander in our videos, "together we can make it a reality".

Alcohol Healthwatch invites you or your organisation to share your vision of a future with less alcohol harm. We want lots of videos and photos of the endless possibilities you imagine!!

Contact Esther U if you want to get involved (esther[at]